Strategy Sprint
Find the direction.
Positioning, audience priorities, messaging and a practical roadmap before design begins.
The studio / 02
A name with history.
A future we choose.
Guzmán Juárez is an independent creative studio rooted in culture, chosen family and the care it takes to build something that lasts.
Culture. Connection. Chosen family.
Rooted in culture. Connected by choice.
I named the studio Guzmán Juárez because my name carries a history of building. Chosen family has also shaped who I am and how I create. The studio brings those connections, the discipline of construction and the expressive lettering of Latin America into one creative practice.
Purple carries memory.
Our purple is a connection to ancestry, spirituality and the people who came before us. Culture gives the work its point of view; clarity gives it a way forward.
Read the identity storyCHI · DF · MEDALLO
Three cities.
One creative home.
CHI. DF. MEDALLO. Names used by the people who live and create there. Chicago, Mexico City and Medellín shape our perspective and connect the studio across the U.S. and Latin America.
Founder & Creative Director
Isaac Guzmán Juárez
A queer, first-generation Latino creative rooted in Chicago’s Pilsen community. Chosen family and community shape my sense of connection. My practice brings together photography, project management and creative direction. In client work, that care means clear expectations, thoughtful collaboration and mutual respect.
La construcción está en mi ADN.
Ahora toca construir de otra forma.
Ways to work together
From finding the right direction to carrying it through every touchpoint.
Brand Build
Give the story a language.
Strategy, identity, messaging and a clear digital experience built as one connected system.
Creative Partner
Keep the work moving.
Ongoing creative direction, photography and content that carry the brand into everyday communication.